{"id":329,"date":"2026-10-03T13:51:41","date_gmt":"2026-10-03T12:51:41","guid":{"rendered":"https:\/\/wpcalc.com\/tr\/e-posta-pazarlama-roi\/"},"modified":"2026-10-03T13:51:41","modified_gmt":"2026-10-03T12:51:41","slug":"e-posta-pazarlama-roi","status":"publish","type":"post","link":"https:\/\/wpcalc.com\/tr\/finans\/e-posta-pazarlama-roi\/","title":{"rendered":"E-posta Pazarlamas\u0131 ROI Hesaplama Arac\u0131"},"content":{"rendered":"<section class=\"not-prose calculator-box\" aria-labelledby=\"calculator-title\"><div class=\"flex items-baseline sm:items-center justify-between gap-2 sm:gap-3\"><div class=\"flex flex-col sm:flex-row sm:items-center gap-2\"><span class=\"icon icon-calculator text-primary-700! text-base! dark:text-primary-300!\" aria-hidden=\"true\"><\/span><h2 id=\"calculator-title\" class=\"text-lg font-display font-bold\">E-posta Kampanyalar\u0131ndan Yat\u0131r\u0131m Getirisi<\/h2><\/div><div class=\"calcdash-favorite group\">\n  <button type=\"button\" class=\"favorite\" id=\"favorite\" data-favorite-id=\"329\" data-favorite-title=\"E-posta Pazarlama ROI\" data-favorite-url=\"https:\/\/wpcalc.com\/tr\/finans\/e-posta-pazarlama-roi\/\" data-favorite-excerpt=\"Bir e-posta pazarlama kampanyas\u0131n\u0131n yat\u0131r\u0131m getirisini (ROI) saniyeler i\u00e7inde hesaplay\u0131n. Kampanyan\u0131n elde etti\u011fi geliri ve toplam maliyetini girin, k\u00e2r\u0131n\u0131z\u0131 y\u00fczde olarak g\u00f6r\u00fcn.\" aria-label=\"Favorilere ekle\" data-favorite-icon=\"icon icon-investment\">\n    <span class=\"icon icon-shape-star-empty\" aria-hidden=\"true\"><\/span>\n  <\/button>\n  <div class=\"calcdash-favorite__tip\" aria-hidden=\"true\">\n   <span class=\"favorite-tooltip\" id=\"favorite-tooltip\"><\/span>\n  <\/div>\n  <span class=\"sr-only\" role=\"status\" id=\"favorite-status\"><\/span>\n<\/div><\/div><form action=\"https:\/\/wpcalc.com\/tr\/finans\/e-posta-pazarlama-roi\/\" method=\"POST\" class=\"calculator\" id=\"calculator-329\" data-post=\"329\"><fieldset class=\"fieldset-input\"><legend class=\"sr-only\">Giri\u015f alanlar\u0131<\/legend><div class=\"field has-term\" id=\"input-1\"><label for=\"field-1\">Kampanyadan elde edilen gelir<\/label><div class=\"term\">R<\/div>  <div class=\"absolute bottom-0 left-16 top-8 w-2 h-0.5 bg-blue-500\"><\/div><input type=\"text\" name=\"kampanyadan_elde_edilen_gelir\" id=\"field-1\" aria-describedby=\"calc-unit-1 calc-info-1\" data-number inputmode=\"decimal\" autocomplete=\"off\" spellcheck=\"false\" min=\"0\" value=\"15000\"\/><div class=\"unit\" id=\"calc-unit-1\">$<\/div><small id=\"calc-info-1\">E-posta kampanyas\u0131ndan elde edilen toplam geliri girin<\/small><\/div><div class=\"field has-term\" id=\"input-2\"><label for=\"field-2\">Kampanya maliyeti<\/label><div class=\"term\">C<\/div>  <div class=\"absolute bottom-0 left-16 top-8 w-2 h-0.5 bg-blue-500\"><\/div><input type=\"text\" name=\"kampanya_maliyeti\" id=\"field-2\" aria-describedby=\"calc-unit-2 calc-info-2\" data-number inputmode=\"decimal\" autocomplete=\"off\" spellcheck=\"false\" min=\"0\" value=\"3000\"\/><div class=\"unit\" id=\"calc-unit-2\">$<\/div><small id=\"calc-info-2\">E-posta kampanyas\u0131n\u0131n y\u00fcr\u00fct\u00fclmesine ait toplam maliyeti girin<\/small><\/div><\/fieldset><div class=\"buttons\"><button type=\"submit\" data-text=\"Yeniden hesapla\" id=\"calculate-button\" data-post=\"329\">Hesapla<\/button><button type=\"reset\">S\u0131f\u0131rla<\/button><\/div><div class=\"field is-checkbox hidden!\" id=\"field-auto-calc\"><input type=\"checkbox\" id=\"auto-calc\"><label for=\"auto-calc\">Otomatik hesapla<\/label><small>Etkinle\u015ftirilirse, herhangi bir de\u011feri de\u011fi\u015ftirdi\u011finizde sonu\u00e7 otomatik olarak g\u00fcncellenir.<\/small><\/div><div class=\"fieldset-result is-hidden\" aria-labelledby=\"result-title\" aria-live=\"polite\" role=\"region\"> <h3 class=\"result-title bg-gradient-to-r from-primary-50 to-gray-50 dark:from-primary-900 dark:to-gray-800\" id=\"result-title\"><span class=\"icon icon-s-pulse\" aria-hidden=\"true\"><\/span> Sonu\u00e7lar\u0131n\u0131z<\/h3><div class=\"result-box\"><div class=\"field-result\" id=\"output-1\"><span class=\"field-title\"><span>ROI<\/span><\/span><span class=\"field-value\" id=\"result-1\" data-unit=\"%\"><\/span><button type=\"button\" class=\"copy-result\" data-tooltip=\"Sonucu kopyala\" aria-label=\"Sonucu kopyala\"><span class=\"copy-icon icon icon-document-copy\" aria-hidden=\"true\"><\/span><\/button><\/div><\/div><div class=\"result-actions\"><button type=\"button\" class=\"copy-link\"><svg viewBox=\"0 0 20 20\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M12.232 4.232a2.5 2.5 0 0 1 3.536 3.536l-1.225 1.224a.75.75 0 0 0 1.061 1.06l1.224-1.224a4 4 0 0 0-5.656-5.656l-3 3a4 4 0 0 0 .225 5.865.75.75 0 0 0 .977-1.138 2.5 2.5 0 0 1-.142-3.667l3-3Z\"\/><path d=\"M11.603 7.963a.75.75 0 0 0-.977 1.138 2.5 2.5 0 0 1 .142 3.667l-3 3a2.5 2.5 0 0 1-3.536-3.536l1.225-1.224a.75.75 0 0 0-1.061-1.06l-1.224 1.224a4 4 0 1 0 5.656 5.656l3-3a4 4 0 0 0-.225-5.865Z\"\/><\/svg><span class=\"copy-link__text\">Bu hesaplaman\u0131n ba\u011flant\u0131s\u0131n\u0131 kopyala<\/span><\/button><span class=\"sr-only\" role=\"status\" id=\"copy-link-status\"><\/span><\/div><\/div><a href=\"#respond\" class=\"hidden transition-opacity duration-300 opacity-0 w-50 text-sm justify-center items-center gap-2 px-4 py-2 rounded bg-gray-200 text-gray-700 hover:bg-gray-300\" id=\"leave-comment\"><span class=\"icon icon-comments\" aria-hidden=\"true\"><\/span>Yorum b\u0131rak<\/a><\/form><\/section><section id=\"calc-reactions\" class=\"not-prose hidden my-12 bg-gradient-to-r from-primary-50 to-gray-50 border border-indigo-100 rounded-xl px-6 py-4 shadow-sm\" data-post=\"329\" aria-live=\"polite\" aria-labelledby=\"calc-reactions-title\"><p id=\"calc-reactions-title\" class=\"text-sm text-gray-500 text-center mb-2\">Bu sonu\u00e7 hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/p><div role=\"group\" aria-labelledby=\"calc-reactions-title\" class=\"grid grid-cols-3 sm:flex sm:flex-row sm:justify-around gap-4 sm:items-center sm:flex-wrap\"><button type=\"button\" aria-pressed=\"false\" class=\"reaction-btn flex flex-col items-center gap-1 text-sm text-gray-700 hover:text-primary-600 cursor-pointer transition-transform hover:scale-105\" data-reaction=\"like\"><span class=\"reaction-count\" data-reaction-count=\"like\">0<\/span><span class=\"reaction text-3xl\" aria-hidden=\"true\">\ud83d\ude00 <\/span><span class=\"reaction-description font-medium\">Be\u011fendim <\/span><\/button><button type=\"button\" aria-pressed=\"false\" class=\"reaction-btn flex flex-col items-center gap-1 text-sm text-gray-700 hover:text-primary-600 cursor-pointer transition-transform hover:scale-105\" data-reaction=\"helpful\"><span class=\"reaction-count\" data-reaction-count=\"helpful\">0<\/span><span class=\"reaction text-3xl\" aria-hidden=\"true\">\ud83d\udca1 <\/span><span class=\"reaction-description font-medium\">Faydal\u0131 <\/span><\/button><button type=\"button\" aria-pressed=\"false\" class=\"reaction-btn flex flex-col items-center gap-1 text-sm text-gray-700 hover:text-primary-600 cursor-pointer transition-transform hover:scale-105\" data-reaction=\"confused\"><span class=\"reaction-count\" data-reaction-count=\"confused\">0<\/span><span class=\"reaction text-3xl\" aria-hidden=\"true\">\ud83d\ude15 <\/span><span class=\"reaction-description font-medium\">Kafam kar\u0131\u015ft\u0131 <\/span><\/button><button type=\"button\" aria-pressed=\"false\" class=\"reaction-btn flex flex-col items-center gap-1 text-sm text-gray-700 hover:text-primary-600 cursor-pointer transition-transform hover:scale-105\" data-reaction=\"disappointed\"><span class=\"reaction-count\" data-reaction-count=\"disappointed\">0<\/span><span class=\"reaction text-3xl\" aria-hidden=\"true\">\ud83d\ude1e <\/span><span class=\"reaction-description font-medium\">Hayal k\u0131r\u0131kl\u0131\u011f\u0131 <\/span><\/button><button type=\"button\" aria-pressed=\"false\" class=\"reaction-btn flex flex-col items-center gap-1 text-sm text-gray-700 hover:text-primary-600 cursor-pointer transition-transform hover:scale-105\" data-reaction=\"inaccurate\"><span class=\"reaction-count\" data-reaction-count=\"inaccurate\">0<\/span><span class=\"reaction text-3xl\" aria-hidden=\"true\">\u274c <\/span><span class=\"reaction-description font-medium\">Hatal\u0131 <\/span><\/button><\/div><div id=\"reaction-message\" class=\"hidden mt-8 rounded-md border border-primary-100 bg-white\/50 backdrop-blur-sm px-4 py-2 text-sm text-center shadow-sm\"><\/div><\/section><div class=\"calcdash-ad not-prose calcdash-ad--calc_result calcdash-ad--in-article\"><ins class=\"adsbygoogle\" style=\"display:block\" data-ad-client=\"ca-pub-1721569815777345\" data-ad-slot=\"6317458308\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><\/div>\n<style id=\"wpcoderpro-inline-1\">.formula-box {\r\n\tborder-bottom: none !important;\r\n}<\/style><section class=\"formula-box\" aria-labelledby=\"formula-title\">\r\n\t<div id=\"formula-title\" class=\"not-prose font-display mb-4\"><span class=\"icon icon-formula\" aria-hidden=\"true\"><\/span><h2>E-posta Pazarlamas\u0131 ROI Form\u00fcl\u00fc<\/h2><\/div>\r\n\t<figure class=\"not-prose formula\">\r\n\t\t<figcaption class=\"formula-title\">Form\u00fcl<\/figcaption>\r\n\t\t<div class=\"text-base text-gray-800\" id=\"formula\">\n\\[ ROI = \\left( \\frac{R - C}{C} \\right) \\times 100 \\]\n<\/div>\r\n\t<\/figure>\r\n\t<\/p>\n<p><strong>Burada:<\/strong><\/p>\n<ul>\n<li>\\(R\\) \u2014 e-posta kampanyas\u0131n\u0131n elde etti\u011fi gelir ($)<\/li>\n<li>\\(C\\) \u2014 kampanyan\u0131n toplam maliyeti ($); platform \u00fccretleri, tasar\u0131m, metin yazarl\u0131\u011f\u0131 ve personel zaman\u0131 dahil<\/li>\n<li>\\(ROI\\) \u2014 y\u00fczde olarak ifade edilen yat\u0131r\u0131m getirisi<\/li>\n<\/ul>\n<p>Form\u00fcl, kampanyan\u0131n net k\u00e2r\u0131n\u0131 (gelir eksi maliyet) maliyete b\u00f6ler ve 100 ile \u00e7arpar. Ba\u015fka bir deyi\u015fle, harcad\u0131\u011f\u0131n\u0131z her dolar kar\u015f\u0131l\u0131\u011f\u0131nda ka\u00e7 sent k\u00e2r elde etti\u011finizi g\u00f6sterir.<\/p>\n<p>\r\n<\/section>\n<style id=\"wpcoderpro-inline-2\">.calculation-box {\r\n\tborder-bottom: none !important;\r\n}<\/style><section id=\"calculation\" class=\"calculation-box\" aria-labelledby=\"calculation-title\">\r\n\t<div id=\"calculation-title\" class=\"not-prose font-display\"><span class=\"icon icon-unordered-list\" aria-hidden=\"true\"><\/span><h2>E-posta Pazarlamas\u0131 ROI \u2013 Hesaplama \u00d6rne\u011fi<\/h2><\/div>\r\n\r\n<\/p>\n<p><strong>\u00d6rnek:<\/strong> bir online ma\u011faza tan\u0131t\u0131m ama\u00e7l\u0131 bir e-posta kampanyas\u0131 y\u00fcr\u00fct\u00fcyor. Ba\u011flant\u0131ya t\u0131klay\u0131p al\u0131\u015fveri\u015f yapan m\u00fc\u015fteriler \\(R = \\$15{,}000\\) gelir elde etti, kampanyan\u0131n toplam maliyeti ise \\(C = \\$3{,}000\\) oldu (e-posta platformu aboneli\u011fi, \u015fablon tasar\u0131m\u0131 ve metin yazarl\u0131\u011f\u0131).<\/p>\n<p>\\[ ROI = \\left( \\frac{15{,}000 - 3{,}000}{3{,}000} \\right) \\times 100 = \\frac{12{,}000}{3{,}000} \\times 100 = 400\\% \\]<\/p>\n<p><strong>Sonu\u00e7:<\/strong> kampanya %400 getiri sa\u011flad\u0131; yani harcanan her dolar be\u015f dolar gelir getirdi \u2014 biri maliyetin kendisini kar\u015f\u0131lad\u0131, kalan d\u00f6rd\u00fc br\u00fct k\u00e2r oldu.<\/p>\n<p>\n\r\n<\/section>\n<h2>E-posta Pazarlamas\u0131 ROI Hesaplama Arac\u0131 Nas\u0131l Kullan\u0131l\u0131r?<\/h2>\n<ol>\n<li><strong>Kampanya geliri<\/strong> alan\u0131na, g\u00f6nderdi\u011finiz e-postalara makul \u015fekilde atfedilebilen toplam geliri girin (\u00f6r. izlenen sat\u0131\u015flar, d\u00f6n\u00fc\u015f\u00fcmler ve tekrar eden sat\u0131n almalar).<\/li>\n<li><strong>Kampanya maliyeti<\/strong> alan\u0131na, kampanyay\u0131 y\u00fcr\u00fctmek i\u00e7in harcad\u0131\u011f\u0131n\u0131z her \u015feyi girin: e-posta platformu \u00fccretleri, tasar\u0131m, metin yazarl\u0131\u011f\u0131, ara\u00e7lar ve \u00fccretli personel zaman\u0131.<\/li>\n<li>Hesaplama arac\u0131 <strong>ROI<\/strong> de\u011ferini an\u0131nda y\u00fczde olarak g\u00f6sterir.<\/li>\n<\/ol>\n<h2>E-posta Pazarlamas\u0131 ROI Nedir?<\/h2>\n<p>E-posta pazarlamas\u0131 ROI'si, bir e-posta kampanyas\u0131n\u0131n harcamalar\u0131 ne kadar verimli gelire d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc \u00f6l\u00e7er. Tek bir pratik soruya cevap verir: e-postalara yat\u0131r\u0131lan her dolar kar\u015f\u0131l\u0131\u011f\u0131nda ne kadar k\u00e2r geri geldi? E-postan\u0131n da\u011f\u0131t\u0131m maliyetleri, \u00fccretli reklamlara veya bas\u0131l\u0131 mecralara k\u0131yasla genellikle \u00e7ok d\u00fc\u015f\u00fck oldu\u011fu i\u00e7in, ROI'si \u00e7o\u011fu zaman t\u00fcm pazarlama kanallar\u0131 aras\u0131nda en y\u00fcksek olanlardan birini g\u00f6sterir; i\u015fletmeler de b\u00fct\u00e7elerini gerek\u00e7elendirmek i\u00e7in bu metri\u011fe g\u00fcvenir.<\/p>\n<p>Sonucun yorumlanmas\u0131 olduk\u00e7a basittir. %0 ROI, kampanyan\u0131n ba\u015faba\u015f oldu\u011funu \u2014 gelirin maliyeti tam olarak kar\u015f\u0131lad\u0131\u011f\u0131n\u0131 \u2014 g\u00f6sterir. Pozitif ROI kampanyan\u0131n k\u00e2rl\u0131 oldu\u011fu anlam\u0131na gelir; negatif ROI (gelirin maliyetten k\u00fc\u00e7\u00fck olmas\u0131 durumunda ortaya \u00e7\u0131kar) ise para kaybedildi\u011fini g\u00f6sterir. Yukar\u0131daki \u00f6rnekte %400 ROI, harcanan her dolar kar\u015f\u0131l\u0131\u011f\u0131nda d\u00f6rt dolar k\u00e2r elde edildi\u011fi anlam\u0131na gelir.<\/p>\n<p>Tek bir kampanyan\u0131n \u00f6tesinde ROI, kampanyalar, segmentler ve kanallar aras\u0131ndaki performans\u0131 kar\u015f\u0131la\u015ft\u0131rman\u0131z\u0131 sa\u011flar. Ho\u015f geldin e-postas\u0131 serisi %500 getiri sa\u011flarken ayl\u0131k b\u00fclten %80 sa\u011fl\u0131yorsa, nereye daha \u00e7ok emek yat\u0131rman\u0131z gerekti\u011fini bilirsiniz. Ayn\u0131 mant\u0131k, e-postay\u0131 \u00fccretli arama veya sosyal medyayla kar\u015f\u0131la\u015ft\u0131r\u0131rken de ge\u00e7erlidir \u2014 bu t\u00fcr bir metrik, kar\u015f\u0131la\u015ft\u0131rmalar\u0131 adil k\u0131lan ortak dildir. Pazarlama yat\u0131r\u0131m\u0131n\u0131z\u0131n getirilerine daha geni\u015f bir a\u00e7\u0131dan bakmak isterseniz <a href=\"https:\/\/wpcalc.com\/tr\/finans\/portfoy-getirisi-hesaplama\/\">portf\u00f6y getirinizi<\/a> veya yat\u0131r\u0131m gelirini de\u011ferlendirirken <a href=\"https:\/\/wpcalc.com\/tr\/finans\/temettu-dagitim-orani\/\">temett\u00fc da\u011f\u0131t\u0131m oran\u0131n\u0131<\/a> da inceleyebilirsiniz.<\/p>\n<h2>Gelire ve Maliyete Neler Dahil Edilmeli?<\/h2>\n<p>ROI'nizin do\u011frulu\u011fu tamamen her iki tarafta neyi sayd\u0131\u011f\u0131n\u0131za ba\u011fl\u0131d\u0131r. Gelir taraf\u0131na, kampanyaya makul \u015fekilde atfedilebilecek t\u00fcm sat\u0131\u015flar\u0131 dahil edin: izlenen ba\u011flant\u0131lardan gelen sat\u0131n almalar, e-postaya \u00f6zel kupon kodlar\u0131 ve analitik platformunuzun kaydetti\u011fi d\u00f6n\u00fc\u015f\u00fcmler. Maliyet taraf\u0131nda ise yaln\u0131zca e-posta platformu aboneli\u011fiyle yetinmeyin \u2014 \u015fablon tasar\u0131m\u0131n\u0131, metin yazarl\u0131\u011f\u0131n\u0131, foto\u011fraf \u00e7ekimini ve ekibinizin kampanyay\u0131 planlay\u0131p g\u00f6ndermek i\u00e7in harcad\u0131\u011f\u0131 \u00e7al\u0131\u015fma saatlerini de ekleyin.<\/p>\n<p>At\u0131f (attribution), hatalar\u0131n ana kayna\u011f\u0131d\u0131r. Baz\u0131 m\u00fc\u015fteriler e-postay\u0131 okur, t\u0131klamaz ve daha sonra do\u011frudan web siteniz \u00fczerinden sat\u0131n al\u0131r; kat\u0131 bi\u00e7imde ba\u011flant\u0131 tabanl\u0131 izleme gelirinizi oldu\u011fundan d\u00fc\u015f\u00fck g\u00f6sterir. Buna kar\u015f\u0131l\u0131k, kampanya d\u00f6nemindeki t\u00fcm sat\u0131\u015flar\u0131 \u2014 e-postayla ilgisi olmayanlar dahil \u2014 saymak ise gelirinizi oldu\u011fundan y\u00fcksek g\u00f6sterir. Kar\u015f\u0131la\u015ft\u0131rmalar anlaml\u0131 kals\u0131n diye bir at\u0131f kural\u0131 se\u00e7in ve bunu t\u00fcm kampanyalarda tutarl\u0131 bi\u00e7imde uygulay\u0131n.<\/p>\n<h2>S\u0131n\u0131rlamalar ve Pratik \u0130pu\u00e7lar\u0131<\/h2>\n<ul>\n<li><strong>ROI zaman\u0131 yok sayar.<\/strong> Bir haftada %300 getiren bir kampanya, bir y\u0131lda %300 getiren kampanya ile ayn\u0131 de\u011fildir. Daha uzun vadeler i\u00e7in bile\u015fik getirisi gibi kavramlar \u00f6nem kazan\u0131r \u2014 ba\u011flam i\u00e7in <a href=\"https:\/\/wpcalc.com\/tr\/finans\/bilesik-faiz\/\">bile\u015fik faiz hesaplama arac\u0131na<\/a> bak\u0131n.<\/li>\n<li><strong>Gelir, k\u00e2r de\u011fildir.<\/strong> Buradaki ROI, geliri kampanya maliyetiyle kar\u015f\u0131la\u015ft\u0131r\u0131r; mal\u0131n t\u00fcm maliyetiyle de\u011fil. Gelir \u00fczerinden %400 olan ROI, \u00fcretim, kargo ve sipari\u015f kar\u015f\u0131lama maliyetleri d\u00fc\u015f\u00fcld\u00fckten sonra k\u00fc\u00e7\u00fclebilir.<\/li>\n<li><strong>E-postan\u0131n uzun vadeli etkileri vard\u0131r.<\/strong> B\u00fcltenler, ileriki sat\u0131n almalarda kar\u015f\u0131l\u0131\u011f\u0131n\u0131 veren marka bilinirli\u011fi ve g\u00fcven in\u015fa eder. Tek bir kampanyan\u0131n ROI'si, kanal\u0131n ger\u00e7ek de\u011ferini oldu\u011fundan d\u00fc\u015f\u00fck g\u00f6sterebilir.<\/li>\n<li><strong>Benzeri benzeriyle kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/strong> K\u0131yaslama yapt\u0131\u011f\u0131n\u0131z her kampanya i\u00e7in ayn\u0131 maliyet varsay\u0131mlar\u0131n\u0131 ve at\u0131f penceresini kullan\u0131n; aksi halde say\u0131lar kar\u015f\u0131la\u015ft\u0131r\u0131lamaz.<\/li>\n<li><strong>Maliyet s\u0131f\u0131rdan b\u00fcy\u00fck olmal\u0131d\u0131r.<\/strong> Hesaplama arac\u0131 s\u0131f\u0131r olmayan bir kampanya maliyeti ister; tamamen \u00fccretsiz bir kampanyan\u0131n anlaml\u0131 bir ROI paydaya sahip olmaz.<\/li>\n<\/ul>\n<p>Tutarl\u0131 bi\u00e7imde kullan\u0131ld\u0131\u011f\u0131nda, bu basit y\u00fczde de\u011feri, hangi e-posta kampanyalar\u0131n\u0131n b\u00fct\u00e7enizden daha fazla pay\u0131 hak etti\u011fine \u2014 hangilerinin ise bir sonrakini g\u00f6ndermeden \u00f6nce yeniden ele al\u0131nmas\u0131 gerekti\u011fine karar vermenin en g\u00fcvenilir yollar\u0131ndan biridir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir e-posta pazarlama kampanyas\u0131n\u0131n yat\u0131r\u0131m getirisini (ROI) saniyeler i\u00e7inde hesaplay\u0131n. Kampanyan\u0131n elde etti\u011fi geliri ve toplam maliyetini girin, k\u00e2r\u0131n\u0131z\u0131 y\u00fczde olarak g\u00f6r\u00fcn.<\/p>\n","protected":false},"author":3168,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[50],"class_list":["post-329","post","type-post","status-publish","format-standard","hentry","category-finans","tag-yatirim"],"acf":[],"_links":{"self":[{"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/posts\/329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/users\/3168"}],"replies":[{"embeddable":true,"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/comments?post=329"}],"version-history":[{"count":4,"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/posts\/329\/revisions"}],"predecessor-version":[{"id":2653,"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/posts\/329\/revisions\/2653"}],"wp:attachment":[{"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/media?parent=329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/categories?post=329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/tags?post=329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}