{"id":4100,"date":"2026-10-20T12:26:52","date_gmt":"2026-10-20T11:26:52","guid":{"rendered":"https:\/\/wpcalc.com\/tr\/finans\/cpm-hesaplayici\/"},"modified":"2026-10-20T12:26:52","modified_gmt":"2026-10-20T11:26:52","slug":"cpm-hesaplayici","status":"publish","type":"post","link":"https:\/\/wpcalc.com\/tr\/finans\/cpm-hesaplayici\/","title":{"rendered":"CPM hesaplay\u0131c\u0131 \u2013 bin g\u00f6sterim ba\u015f\u0131na maliyet"},"content":{"rendered":"<section class=\"not-prose calculator-box\" aria-labelledby=\"calculator-title\"><div class=\"flex items-baseline sm:items-center justify-between gap-2 sm:gap-3\"><div class=\"flex flex-col sm:flex-row sm:items-center gap-2\"><span class=\"icon icon-calculator text-primary-700! text-base! dark:text-primary-300!\" aria-hidden=\"true\"><\/span><h2 id=\"calculator-title\" class=\"text-lg font-display font-bold\">Kampanya maliyetini, g\u00f6sterim say\u0131s\u0131n\u0131 veya CPM&#039;i hesaplay\u0131n<\/h2><\/div><div class=\"calcdash-favorite group\">\n  <button type=\"button\" class=\"favorite\" id=\"favorite\" data-favorite-id=\"4100\" data-favorite-title=\"CPM\" data-favorite-url=\"https:\/\/wpcalc.com\/tr\/finans\/cpm-hesaplayici\/\" data-favorite-excerpt=\"CPM&#039;i, kampanya maliyetini veya g\u00f6sterim say\u0131s\u0131n\u0131 hesaplamak i\u00e7in bu \u00fc\u00e7 de\u011ferden herhangi ikisini girin. T\u0131klama ve d\u00f6n\u00fc\u015f\u00fcm say\u0131lar\u0131n\u0131 da ekleyerek iste\u011fe ba\u011fl\u0131 performans metriklerini g\u00f6r\u00fcn.\" aria-label=\"Favorilere ekle\" data-favorite-icon=\"icon icon-investment\">\n    <span class=\"icon icon-shape-star-empty\" aria-hidden=\"true\"><\/span>\n  <\/button>\n  <div class=\"calcdash-favorite__tip\" aria-hidden=\"true\">\n   <span class=\"favorite-tooltip\" id=\"favorite-tooltip\"><\/span>\n  <\/div>\n  <span class=\"sr-only\" role=\"status\" id=\"favorite-status\"><\/span>\n<\/div><\/div><form action=\"https:\/\/wpcalc.com\/tr\/finans\/cpm-hesaplayici\/\" method=\"POST\" class=\"calculator\" id=\"calculator-4100\" data-post=\"4100\"><fieldset class=\"fieldset-input is-1\"><legend class=\"sr-only\">Giri\u015f alanlar\u0131<\/legend><div class=\"field\" id=\"input-1\"><label for=\"field-1\">Kampanya maliyeti<\/label><input type=\"text\" name=\"kampanya_maliyeti\" id=\"field-1\" aria-describedby=\"calc-unit-1 calc-info-1\" data-number inputmode=\"decimal\" autocomplete=\"off\" spellcheck=\"false\" min=\"0\" value=\"200\"\/><div class=\"unit\" id=\"calc-unit-1\">$<\/div><small id=\"calc-info-1\">Bunu ve di\u011fer ana de\u011ferlerden birini girin. Hesaplamak istedi\u011finiz de\u011feri bo\u015f b\u0131rak\u0131n.<\/small><\/div><div class=\"field\" id=\"input-2\"><label for=\"field-2\">G\u00f6sterim<\/label><input type=\"text\" name=\"gsterim\" id=\"field-2\" data-number inputmode=\"decimal\" autocomplete=\"off\" spellcheck=\"false\" min=\"1\" value=\"50000\"\/><\/div><div class=\"field\" id=\"input-3\"><label for=\"field-3\">CPM<\/label><input type=\"text\" name=\"cpm\" id=\"field-3\" aria-describedby=\"calc-unit-3 calc-info-3\" data-number inputmode=\"decimal\" autocomplete=\"off\" spellcheck=\"false\" min=\"0\"\/><div class=\"unit\" id=\"calc-unit-3\">$<\/div><small id=\"calc-info-3\">1.000 g\u00f6sterim ba\u015f\u0131na maliyet. \u00dc\u00e7 ana de\u011ferin tamam\u0131 girilirse, en son d\u00fczenledi\u011finiz de\u011fer yeniden hesaplan\u0131r.<\/small><\/div><div class=\"is-single field\" id=\"input-4\"><span class=\"font-semibold\">\u0130ste\u011fe ba\u011fl\u0131 performans metrikleri<\/span><\/div><div class=\"field\" id=\"input-5\"><label for=\"field-5\">T\u0131klama<\/label><input type=\"text\" name=\"tklama\" id=\"field-5\" data-number inputmode=\"decimal\" autocomplete=\"off\" spellcheck=\"false\" min=\"0\" value=\"400\"\/><\/div><div class=\"field\" id=\"input-6\"><label for=\"field-6\">D\u00f6n\u00fc\u015f\u00fcm<\/label><input type=\"text\" name=\"dnm\" id=\"field-6\" data-number inputmode=\"decimal\" autocomplete=\"off\" spellcheck=\"false\" min=\"0\" value=\"20\"\/><\/div><\/fieldset><div class=\"buttons\"><button type=\"submit\" data-text=\"Yeniden hesapla\" id=\"calculate-button\" data-post=\"4100\">Hesapla<\/button><button type=\"reset\">S\u0131f\u0131rla<\/button><\/div><div class=\"field is-checkbox hidden!\" id=\"field-auto-calc\"><input type=\"checkbox\" id=\"auto-calc\"><label for=\"auto-calc\">Otomatik hesapla<\/label><small>Etkinle\u015ftirilirse, herhangi bir de\u011feri de\u011fi\u015ftirdi\u011finizde sonu\u00e7 otomatik olarak g\u00fcncellenir.<\/small><\/div><div class=\"fieldset-result is-hidden\" aria-labelledby=\"result-title\" aria-live=\"polite\" role=\"region\"> <h3 class=\"result-title bg-gradient-to-r from-primary-50 to-gray-50 dark:from-primary-900 dark:to-gray-800\" id=\"result-title\"><span class=\"icon icon-s-pulse\" aria-hidden=\"true\"><\/span> Kampanya sonu\u00e7lar\u0131<\/h3><div class=\"result-box\"><div class=\"field-result\" id=\"output-1\"><span class=\"field-title\"><span>Kampanya maliyeti<\/span><\/span><span class=\"field-value\" id=\"result-1\" data-unit=\"$\"><\/span><button type=\"button\" class=\"copy-result\" data-tooltip=\"Sonucu kopyala\" aria-label=\"Sonucu kopyala\"><span class=\"copy-icon icon icon-document-copy\" aria-hidden=\"true\"><\/span><\/button><\/div><div class=\"field-result\" id=\"output-2\"><span class=\"field-title\"><span>G\u00f6sterim<\/span><\/span><span class=\"field-value\" id=\"result-2\"><\/span><button type=\"button\" class=\"copy-result\" data-tooltip=\"Sonucu kopyala\" aria-label=\"Sonucu kopyala\"><span class=\"copy-icon icon icon-document-copy\" aria-hidden=\"true\"><\/span><\/button><\/div><div class=\"field-result\" id=\"output-3\"><span class=\"field-title\"><span>CPM<\/span><\/span><span class=\"field-value\" id=\"result-3\" data-unit=\"$\"><\/span><button type=\"button\" class=\"copy-result\" data-tooltip=\"Sonucu kopyala\" aria-label=\"Sonucu kopyala\"><span class=\"copy-icon icon icon-document-copy\" aria-hidden=\"true\"><\/span><\/button><\/div><div class=\"field-result is-column\" id=\"output-4\"><span class=\"field-title\"><span>Kullan\u0131lan form\u00fcl<\/span><\/span><span class=\"field-value\" id=\"result-4\"><\/span><button type=\"button\" class=\"copy-result\" data-tooltip=\"Sonucu kopyala\" aria-label=\"Sonucu kopyala\"><span class=\"copy-icon icon icon-document-copy\" aria-hidden=\"true\"><\/span><\/button><\/div><div class=\"field-result\" id=\"output-5\"><span class=\"field-title\"><span>T\u0131klama oran\u0131 (CTR)<\/span><\/span><span class=\"field-value\" id=\"result-5\" data-unit=\"%\"><\/span><button type=\"button\" class=\"copy-result\" data-tooltip=\"Sonucu kopyala\" aria-label=\"Sonucu kopyala\"><span class=\"copy-icon icon icon-document-copy\" aria-hidden=\"true\"><\/span><\/button><\/div><div class=\"field-result\" id=\"output-6\"><span class=\"field-title\"><span>T\u0131klama ba\u015f\u0131na maliyet (CPC)<\/span><\/span><span class=\"field-value\" id=\"result-6\" data-unit=\"$\"><\/span><button type=\"button\" class=\"copy-result\" data-tooltip=\"Sonucu kopyala\" aria-label=\"Sonucu kopyala\"><span class=\"copy-icon icon icon-document-copy\" aria-hidden=\"true\"><\/span><\/button><\/div><div class=\"field-result\" id=\"output-7\"><span class=\"field-title\"><span>D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/span><\/span><span class=\"field-value\" id=\"result-7\" data-unit=\"%\"><\/span><button type=\"button\" class=\"copy-result\" data-tooltip=\"Sonucu kopyala\" aria-label=\"Sonucu kopyala\"><span class=\"copy-icon icon icon-document-copy\" aria-hidden=\"true\"><\/span><\/button><\/div><div class=\"field-result\" id=\"output-8\"><span class=\"field-title\"><span>Edinme ba\u015f\u0131na maliyet (CPA)<\/span><\/span><span class=\"field-value\" id=\"result-8\" data-unit=\"$\"><\/span><button type=\"button\" class=\"copy-result\" data-tooltip=\"Sonucu kopyala\" aria-label=\"Sonucu kopyala\"><span class=\"copy-icon icon icon-document-copy\" aria-hidden=\"true\"><\/span><\/button><\/div><\/div><div class=\"result-actions\"><button type=\"button\" class=\"copy-link\"><svg viewBox=\"0 0 20 20\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M12.232 4.232a2.5 2.5 0 0 1 3.536 3.536l-1.225 1.224a.75.75 0 0 0 1.061 1.06l1.224-1.224a4 4 0 0 0-5.656-5.656l-3 3a4 4 0 0 0 .225 5.865.75.75 0 0 0 .977-1.138 2.5 2.5 0 0 1-.142-3.667l3-3Z\"\/><path d=\"M11.603 7.963a.75.75 0 0 0-.977 1.138 2.5 2.5 0 0 1 .142 3.667l-3 3a2.5 2.5 0 0 1-3.536-3.536l1.225-1.224a.75.75 0 0 0-1.061-1.06l-1.224 1.224a4 4 0 1 0 5.656 5.656l3-3a4 4 0 0 0-.225-5.865Z\"\/><\/svg><span class=\"copy-link__text\">Bu hesaplaman\u0131n ba\u011flant\u0131s\u0131n\u0131 kopyala<\/span><\/button><span class=\"sr-only\" role=\"status\" id=\"copy-link-status\"><\/span><\/div><\/div><a href=\"#respond\" class=\"hidden transition-opacity duration-300 opacity-0 w-50 text-sm justify-center items-center gap-2 px-4 py-2 rounded bg-gray-200 text-gray-700 hover:bg-gray-300\" id=\"leave-comment\"><span class=\"icon icon-comments\" aria-hidden=\"true\"><\/span>Yorum b\u0131rak<\/a><\/form><\/section><section id=\"calc-reactions\" class=\"not-prose hidden my-12 bg-gradient-to-r from-primary-50 to-gray-50 border border-indigo-100 rounded-xl px-6 py-4 shadow-sm\" data-post=\"4100\" aria-live=\"polite\" aria-labelledby=\"calc-reactions-title\"><p id=\"calc-reactions-title\" class=\"text-sm text-gray-500 text-center mb-2\">Bu sonu\u00e7 hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/p><div role=\"group\" aria-labelledby=\"calc-reactions-title\" class=\"grid grid-cols-3 sm:flex sm:flex-row sm:justify-around gap-4 sm:items-center sm:flex-wrap\"><button type=\"button\" aria-pressed=\"false\" class=\"reaction-btn flex flex-col items-center gap-1 text-sm text-gray-700 hover:text-primary-600 cursor-pointer transition-transform hover:scale-105\" data-reaction=\"like\"><span class=\"reaction-count\" data-reaction-count=\"like\">0<\/span><span class=\"reaction text-3xl\" aria-hidden=\"true\">\ud83d\ude00 <\/span><span class=\"reaction-description font-medium\">Be\u011fendim <\/span><\/button><button type=\"button\" aria-pressed=\"false\" class=\"reaction-btn flex flex-col items-center gap-1 text-sm text-gray-700 hover:text-primary-600 cursor-pointer transition-transform hover:scale-105\" data-reaction=\"helpful\"><span class=\"reaction-count\" data-reaction-count=\"helpful\">0<\/span><span class=\"reaction text-3xl\" aria-hidden=\"true\">\ud83d\udca1 <\/span><span class=\"reaction-description font-medium\">Faydal\u0131 <\/span><\/button><button type=\"button\" aria-pressed=\"false\" class=\"reaction-btn flex flex-col items-center gap-1 text-sm text-gray-700 hover:text-primary-600 cursor-pointer transition-transform hover:scale-105\" data-reaction=\"confused\"><span class=\"reaction-count\" data-reaction-count=\"confused\">0<\/span><span class=\"reaction text-3xl\" aria-hidden=\"true\">\ud83d\ude15 <\/span><span class=\"reaction-description font-medium\">Kafam kar\u0131\u015ft\u0131 <\/span><\/button><button type=\"button\" aria-pressed=\"false\" class=\"reaction-btn flex flex-col items-center gap-1 text-sm text-gray-700 hover:text-primary-600 cursor-pointer transition-transform hover:scale-105\" data-reaction=\"disappointed\"><span class=\"reaction-count\" data-reaction-count=\"disappointed\">0<\/span><span class=\"reaction text-3xl\" aria-hidden=\"true\">\ud83d\ude1e <\/span><span class=\"reaction-description font-medium\">Hayal k\u0131r\u0131kl\u0131\u011f\u0131 <\/span><\/button><button type=\"button\" aria-pressed=\"false\" class=\"reaction-btn flex flex-col items-center gap-1 text-sm text-gray-700 hover:text-primary-600 cursor-pointer transition-transform hover:scale-105\" data-reaction=\"inaccurate\"><span class=\"reaction-count\" data-reaction-count=\"inaccurate\">0<\/span><span class=\"reaction text-3xl\" aria-hidden=\"true\">\u274c <\/span><span class=\"reaction-description font-medium\">Hatal\u0131 <\/span><\/button><\/div><div id=\"reaction-message\" class=\"hidden mt-8 rounded-md border border-primary-100 bg-white\/50 backdrop-blur-sm px-4 py-2 text-sm text-center shadow-sm\"><\/div><\/section><div class=\"calcdash-ad not-prose calcdash-ad--calc_result calcdash-ad--in-article\"><ins class=\"adsbygoogle\" style=\"display:block\" data-ad-client=\"ca-pub-1721569815777345\" data-ad-slot=\"6317458308\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><\/div>\n<style id=\"wpcoderpro-inline-1\">.formula-box {\r\n\tborder-bottom: none !important;\r\n}<\/style><section class=\"formula-box\" aria-labelledby=\"formula-title\">\r\n\t<div id=\"formula-title\" class=\"not-prose font-display mb-4\"><span class=\"icon icon-formula\" aria-hidden=\"true\"><\/span><h2>CPM form\u00fcl\u00fc<\/h2><\/div>\r\n\t<figure class=\"not-prose formula\">\r\n\t\t<figcaption class=\"formula-title\">Form\u00fcl<\/figcaption>\r\n\t\t<div class=\"text-base text-gray-800\" id=\"formula\">\n\\[\\begin{aligned}\\mathrm{CPM}&amp;=\\frac{C}{I}\\times 1{,}000\\\\C&amp;=\\frac{\\mathrm{CPM}\\times I}{1{,}000}\\\\I&amp;=\\frac{C}{\\mathrm{CPM}}\\times 1{,}000\\end{aligned}\\]\n<\/div>\r\n\t<\/figure>\r\n\t<\/p>\n<p><strong>Burada:<\/strong><\/p>\n<ul>\n<li>\\(C\\) \u2014 kampanya maliyeti (dolar)<\/li>\n<li>\\(I\\) \u2014 g\u00f6sterim say\u0131s\u0131<\/li>\n<li>\\(\\mathrm{CPM}\\) \u2014 bin g\u00f6sterim ba\u015f\u0131na maliyet (dolar)<\/li>\n<\/ul>\n<p>CPM, kampanya maliyetini g\u00f6sterim say\u0131s\u0131na b\u00f6ler ve sonucu 1.000 g\u00f6sterime g\u00f6re \u00f6l\u00e7ekler. Ayn\u0131 ba\u011f\u0131nt\u0131y\u0131 yeniden d\u00fczenleyerek hedeflenen bir CPM'den maliyeti ya da b\u00fct\u00e7eden ve CPM'den g\u00f6sterim say\u0131s\u0131n\u0131 tahmin edebilirsiniz.<\/p>\n<p>\r\n<\/section>\n<style id=\"wpcoderpro-inline-2\">.calculation-box {\r\n\tborder-bottom: none !important;\r\n}<\/style><section id=\"calculation\" class=\"calculation-box\" aria-labelledby=\"calculation-title\">\r\n\t<div id=\"calculation-title\" class=\"not-prose font-display\"><span class=\"icon icon-unordered-list\" aria-hidden=\"true\"><\/span><h2>CPM \u2013 hesaplama \u00f6rne\u011fi<\/h2><\/div>\r\n\r\n<\/p>\n<p><strong>\u00d6rnek:<\/strong> Bir kampanyan\u0131n maliyeti 200 $ ve 50.000 g\u00f6sterim al\u0131yor. Ayr\u0131ca 400 t\u0131klama ve 20 d\u00f6n\u00fc\u015f\u00fcm kaydediyor.<\/p>\n<p>\\[\\mathrm{CPM}=\\frac{\\$200}{50{,}000}\\times 1{,}000=\\$4\\]<\/p>\n<p>\\[\\begin{aligned}\\mathrm{CTR}&amp;=\\frac{400}{50{,}000}\\times100=0.8\\%\\\\\\mathrm{CPC}&amp;=\\frac{\\$200}{400}=\\$0.50\\\\\\text{D\u00f6n\u00fc\u015f\u00fcm oran\u0131}&amp;=\\frac{20}{400}\\times100=5\\%\\\\\\mathrm{CPA}&amp;=\\frac{\\$200}{20}=\\$10\\end{aligned}\\]<\/p>\n<p><strong>Sonu\u00e7:<\/strong> CPM, bin g\u00f6sterim ba\u015f\u0131na 4 $. \u0130ste\u011fe ba\u011fl\u0131 sonu\u00e7lar ise %0,8 t\u0131klama oran\u0131 (CTR), t\u0131klama ba\u015f\u0131na 0,50 $ maliyet (CPC), %5 d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ve edinim ba\u015f\u0131na 10 $ maliyet (CPA).<\/p>\n<p>\n\r\n<\/section>\n<h2>Hesaplay\u0131c\u0131 nas\u0131l kullan\u0131l\u0131r?<\/h2>\n<ol>\n<li>\u00dc\u00e7 ana alandan herhangi ikisini girin: <strong>Kampanya maliyeti<\/strong>, <strong>G\u00f6sterim say\u0131s\u0131<\/strong> ve <strong>CPM<\/strong>. Hesaplamak istedi\u011finiz alan\u0131 bo\u015f b\u0131rak\u0131n. \u00d6rne\u011fin varsay\u0131lan 200 $ kampanya maliyetini ve 50.000 g\u00f6sterimi korur, CPM alan\u0131n\u0131 bo\u015f b\u0131rak\u0131rsan\u0131z sonu\u00e7 4 $ olarak hesaplan\u0131r.<\/li>\n<li>Kampanya maliyeti i\u00e7in bir dolar tutar\u0131, g\u00f6sterim say\u0131s\u0131 i\u00e7in pozitif bir tam say\u0131 girin. Bunun yerine maliyeti veya g\u00f6sterim say\u0131s\u0131n\u0131 hesaplatmak isterseniz CPM'i dolar cinsinden girin.<\/li>\n<li>\u0130ste\u011fe ba\u011fl\u0131 olarak <strong>T\u0131klamalar<\/strong> ve <strong>D\u00f6n\u00fc\u015f\u00fcmler<\/strong> alanlar\u0131na s\u0131f\u0131r veya daha b\u00fcy\u00fck tam say\u0131lar girerek bu de\u011ferlerden hesaplanabilen performans metriklerini g\u00f6r\u00fcn.<\/li>\n<li>\u00dc\u00e7 ana de\u011feri, kullan\u0131lan form\u00fcl\u00fc ve varsa t\u0131klama oran\u0131 (CTR), t\u0131klama ba\u015f\u0131na maliyet (CPC), d\u00f6n\u00fc\u015f\u00fcm oran\u0131 veya edinim ba\u015f\u0131na maliyeti (CPA) <strong>Kampanya sonu\u00e7lar\u0131<\/strong> b\u00f6l\u00fcm\u00fcnden okuyun.<\/li>\n<\/ol>\n<p>\u00dc\u00e7 ana alan\u0131n hepsinde de\u011fer varsa hesaplay\u0131c\u0131, en son d\u00fczenledi\u011finiz alan\u0131 yeniden hesaplar; bu alana girdi\u011finiz de\u011fer o hesaplamada kullan\u0131lmaz. Hangi sonucu istedi\u011finizin net olmas\u0131 i\u00e7in o alan\u0131 bo\u015f b\u0131rak\u0131n.<\/p>\n<h2>CPM neyi g\u00f6sterir?<\/h2>\n<p>CPM, <em>cost per mille<\/em>, yani bin g\u00f6sterim ba\u015f\u0131na maliyet anlam\u0131na gelir. G\u00f6sterim, bir reklam\u0131n kayda ge\u00e7en g\u00f6r\u00fcnt\u00fclenmesidir; bu her zaman farkl\u0131 bir ki\u015finin reklam\u0131 g\u00f6rmesi anlam\u0131na gelmez. 4 $'l\u0131k bir CPM, kampanyan\u0131n ortalama olarak her 1.000 kay\u0131tl\u0131 g\u00f6sterim i\u00e7in 4 $ harcad\u0131\u011f\u0131 anlam\u0131na gelir; her tekil g\u00f6sterimin ayr\u0131 ayr\u0131 0,004 $'a mal oldu\u011fu anlam\u0131na gelmez.<\/p>\n<p>CPM, kitleye eri\u015fim maliyetini kampanyalar, yerle\u015fimler veya d\u00f6nemler aras\u0131nda kar\u015f\u0131la\u015ft\u0131rmaya yard\u0131mc\u0131 olur. Ayn\u0131 CPM'de g\u00f6sterim say\u0131s\u0131n\u0131 iki kat\u0131na \u00e7\u0131karmak, tahmini kampanya maliyetini de iki kat\u0131na \u00e7\u0131kar\u0131r. Bunun tersine, bir b\u00fct\u00e7eyi CPM'e b\u00f6lerseniz, oran sabit kal\u0131rsa o b\u00fct\u00e7enin ka\u00e7 g\u00f6sterim sat\u0131n alabilece\u011fi tahmin edilir. Bu tahminler, maliyet ve g\u00f6sterim rakamlar\u0131 ayn\u0131 kampanyay\u0131 ve ayn\u0131 raporlama d\u00f6nemini kapsad\u0131\u011f\u0131nda en yararl\u0131d\u0131r.<\/p>\n<p>Daha d\u00fc\u015f\u00fck CPM daha ucuz g\u00f6r\u00fcn\u00fcrl\u00fck demektir ama mutlaka daha iyi sonu\u00e7 demek de\u011fildir. \u0130ste\u011fe ba\u011fl\u0131 metrikler ba\u011flam kazand\u0131r\u0131r: CTR t\u0131klamalar\u0131n g\u00f6sterim say\u0131s\u0131na oran\u0131, CPC kampanya maliyetinin t\u0131klama say\u0131s\u0131na oran\u0131, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 d\u00f6n\u00fc\u015f\u00fcmlerin t\u0131klamalara oran\u0131, CPA ise kampanya maliyetinin d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131na oran\u0131d\u0131r. \u00d6rne\u011fin kitlesi daha s\u0131k d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan bir kampanyan\u0131n CPM'i y\u00fcksek olsa bile CPA'\u0131 daha d\u00fc\u015f\u00fck olabilir. G\u00f6sterimden d\u00f6n\u00fc\u015f\u00fcme uzanan a\u015famalar\u0131 incelemek i\u00e7in <a href=\"https:\/\/wpcalc.com\/tr\/finans\/satis-hunisi\/\">Sat\u0131\u015f hunisi hesaplay\u0131c\u0131s\u0131n\u0131<\/a> kullan\u0131n. Ayr\u0131ca gelir veriniz varsa, <a href=\"https:\/\/wpcalc.com\/tr\/finans\/roas-hesaplama\/\">Reklam harcamas\u0131 getirisi hesaplay\u0131c\u0131s\u0131<\/a> reklam harcamas\u0131na k\u0131yasla geliri de\u011ferlendirmenize yard\u0131mc\u0131 olabilir.<\/p>\n<h2>Varsay\u0131mlar ve pratik s\u0131n\u0131rlar<\/h2>\n<ul>\n<li>T\u00fcm maliyet ve CPM tutarlar\u0131 dolar olarak kabul edilir. Rakamlar\u0131 yorumlarken her ikisi i\u00e7in ayn\u0131 para birimini kullan\u0131n; para birimi d\u00f6n\u00fc\u015ft\u00fcrmesi yap\u0131lmaz.<\/li>\n<li>Hesaplay\u0131c\u0131ya girilen g\u00f6sterim say\u0131s\u0131 pozitif bir tam say\u0131 olmal\u0131d\u0131r. Maliyet ve CPM'den hesaplanan tahmin kesirli olabilir; kayda ge\u00e7en ger\u00e7ek g\u00f6sterimler tam say\u0131d\u0131r. Hesaplay\u0131c\u0131, hesaplanan g\u00f6sterim tahminini virg\u00fclden sonra \u00fc\u00e7 basama\u011fa kadar g\u00f6sterir.<\/li>\n<li>G\u00f6sterim say\u0131s\u0131 hesaplan\u0131rken CPM s\u0131f\u0131rdan b\u00fcy\u00fck olmal\u0131d\u0131r. Maliyet s\u0131f\u0131r ve g\u00f6sterim say\u0131s\u0131 pozitifken hesaplanan CPM'in s\u0131f\u0131r \u00e7\u0131kmas\u0131 m\u00fcmk\u00fcnd\u00fcr.<\/li>\n<li>T\u0131klama say\u0131s\u0131 g\u00f6sterim say\u0131s\u0131n\u0131 a\u015famaz. Hem T\u0131klamalar hem D\u00f6n\u00fc\u015f\u00fcmler girildiyse d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131 t\u0131klama say\u0131s\u0131n\u0131 a\u015famaz. T\u0131klama almayan bir kampanyan\u0131n CTR'si %0'd\u0131r; ancak CPC ve t\u0131klamaya dayal\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131 g\u00f6sterilmez, \u00e7\u00fcnk\u00fc bu s\u0131f\u0131ra b\u00f6lme gerektirir. CPA yaln\u0131zca d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131 s\u0131f\u0131rdan b\u00fcy\u00fck oldu\u011funda g\u00f6sterilir.<\/li>\n<li>CPM'leri kar\u015f\u0131la\u015ft\u0131rmadan \u00f6nce kampanya maliyetinizin neleri kapsad\u0131\u011f\u0131n\u0131 kontrol edin. Platform harcamas\u0131, \u00fccretler ve vergiler farkl\u0131 bi\u00e7imlerde raporlanabilir. CPM yaln\u0131zca reklam\u0131n g\u00f6sterilme maliyetini a\u00e7\u0131klar; bir g\u00f6sterimin fark edilip edilmedi\u011fini, bir t\u0131klaman\u0131n de\u011ferli olup olmad\u0131\u011f\u0131n\u0131 ya da bir kampanyan\u0131n k\u00e2rl\u0131 olup olmad\u0131\u011f\u0131n\u0131 s\u00f6ylemez.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>CPM'i, kampanya maliyetini veya g\u00f6sterim say\u0131s\u0131n\u0131 hesaplamak i\u00e7in bu \u00fc\u00e7 de\u011ferden herhangi ikisini girin. T\u0131klama ve d\u00f6n\u00fc\u015f\u00fcm say\u0131lar\u0131n\u0131 da ekleyerek iste\u011fe ba\u011fl\u0131 performans metriklerini g\u00f6r\u00fcn.<\/p>\n","protected":false},"author":3168,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[50],"class_list":["post-4100","post","type-post","status-publish","format-standard","hentry","category-finans","tag-yatirim"],"acf":[],"_links":{"self":[{"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/posts\/4100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/users\/3168"}],"replies":[{"embeddable":true,"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/comments?post=4100"}],"version-history":[{"count":0,"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/posts\/4100\/revisions"}],"wp:attachment":[{"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/media?parent=4100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/categories?post=4100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpcalc.com\/tr\/wp-json\/wp\/v2\/tags?post=4100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}