Email Marketing ROI Calculator
This calculator helps you evaluate the return on investment (ROI) for your email marketing campaigns by comparing the revenue generated to the total cost. It's a valuable tool for marketers looking to measure the effectiveness and profitability of their email strategies.
Return on Investment from Email Campaigns
Email Marketing ROI Formula
Where:
- $$ROI$$ = Return on Investment (%)
- $$Revenue$$ = income generated from the email campaign
- $$Cost$$ = total cost of the email campaign (platform, design, staff, etc.)
Email marketing ROI indicates how effectively your email campaigns convert expenses into revenue. By using this metric, marketers can fine-tune campaigns, justify marketing spend, and compare email performance against other channels. Whether you’re a small business or an agency, this tool helps you assess how well your email strategy performs financially.