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Email Marketing ROI Calculator

This calculator helps you evaluate the return on investment (ROI) for your email marketing campaigns by comparing the revenue generated to the total cost. It's a valuable tool for marketers looking to measure the effectiveness and profitability of their email strategies.

Return on Investment from Email Campaigns

Input Fields
R
$
Enter the total revenue generated from the email campaign
C
$
Enter the total cost of running the email campaign
If enabled, the result will update automatically when you change any value.

Email Marketing ROI Formula

Formula
$$ROI = \left( \frac{\text{Revenue} – \text{Cost}}{\text{Cost}} \right) \times 100$$

Where:

  • $$ROI$$ = Return on Investment (%)
  • $$Revenue$$ = income generated from the email campaign
  • $$Cost$$ = total cost of the email campaign (platform, design, staff, etc.)


Email marketing ROI indicates how effectively your email campaigns convert expenses into revenue. By using this metric, marketers can fine-tune campaigns, justify marketing spend, and compare email performance against other channels. Whether you’re a small business or an agency, this tool helps you assess how well your email strategy performs financially.

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Continuous Compound Interest

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