Return On Advertising / Ad Spend (ROAS) Calculator
This calculator helps you determine the Return On Advertising Spend (ROAS) by comparing the revenue generated from ads to the amount spent on advertising. It's an essential tool for marketers and businesses to assess the effectiveness and profitability of their advertising campaigns.
Calculate ROAS for Your Advertising Campaign
Return On Advertising Spend (ROAS) Formula
Where:
- ROAS – Return on Advertising Spend
- Revenue from Ads – the total revenue generated as a result of the advertising campaign
- Cost of Ads – the total amount spent on the advertising campaign
This formula calculates the revenue generated for each dollar spent on advertising.
The ROAS (Return On Advertising Spend) is a key performance indicator for measuring the effectiveness of an advertising campaign. It tells you how much revenue is earned for every dollar spent on advertising. For example, a ROAS of 5 means that for every $1 spent on ads, you earn $5 in revenue. This tool is particularly useful for businesses looking to optimize their marketing budget, determine which ads are performing best, and make data-driven decisions about future campaigns.