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Sales Funnel Calculator

This Sales Funnel Calculator helps you measure conversion rates between funnel stages and estimate total revenue based on final customers and average order value.

Conversion Rate and Revenue Estimator

Input Fields
Total number of visitors at the top of the funnel
Number of people who opted in (e.g., signed up)
Leads that fit your target buyer criteria
People who made a purchase
$
Average value per order
If enabled, the result will update automatically when you change any value.

Sales Funnel Formulas

Formula
\[ \text{Conversion Rate} = \left( \frac{\text{Step}_n}{\text{Step}_{n-1}} \right) \times 100 \] \[ \text{Revenue} = \text{Customers} \times \text{Avg Order Value} \]

Where:

  • $$Stepₙ$$ = Number of users/customers at the current step
  • $$Stepₙ₋₁$$ = Number of users/customers at the previous step
  • $$Conversion Rate$$ = % of users who moved from one step to the next
  • $$Customers$$ = Final number of converted users
  • $$Avg Order Value$$ = Average purchase amount per customer
  • $$Revenue$$ = Total expected income from sales


Sales Funnel – Calculation Example

Suppose:

  • Step 1 (Visitors): 10,000
  • Step 2 (Leads): 1,200
  • Customers: 300
  • Average Order Value: $75

Calculation:

  1. $$\text{Conversion Rate (Leads)} = \left( \frac{1,200}{10,000} \right) \times 100 = 12\%$$
  2. $$\text{Conversion Rate (Customers)} = \left( \frac{300}{1,200} \right) \times 100 = 25\%$$
  3. $$\text{Revenue} = 300 \times 75 = 22,500$$

So, total revenue is $22,500.


The Sales Funnel Calculator provides insights into how effectively users move through your sales process—from leads to purchases. By calculating conversion rates at each step and projecting revenue, you can optimize marketing campaigns, landing pages, and sales strategies for maximum ROI.

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